What is PPC in detail

Alot of business owners may think that it is tough to quantify paid search or that it is tough to pay for each click where people may come to the site and not result in any sale.

This is often the result of poorly managed PPC campaigns, or the keywords and ad groups are ill-define. In some cases, the landing page is not well thought through.

At Switch Consultancy, each keyword and adgroup is carefully formulated and monitored on a daily basis, where ineffective keywords are weeded out and effective keywords are pruned, cross tested against and improved over a period of weeks.

There have been many instances where business owners who have heard of SEO and PPC, prefer SEO. While it is true that SEO implemented well gives you free traffic. It is also true that it takes about 3-6 months for any web-site to show real improvements over the rankings. This is simply the way it works and how Google or any other search engine updates and index your web-site.

PPC on the other hand gives you a much wider coverage of keywords across various segments with immediate results driving the much needed sales. Perceive as highly expensive and ineffective. Nothing is further from the truth. Its daily budget is entirely up to you to set and spend. It’s ability to convert lies on

1. Targeting the right keyword against the right end-user
2. Strong Landing Page
3. Effectual monitoring and improvement of the campaign.

So what is the answer? Do I invest in PPC or in SEO. The answer is both. SEO and PPC are both tools on a effective platform. Each serve a different purpose. However when combine, it forms a powerful synergy.

In search marketing, both SEO and PPC cannot be seen as separate, but as an essential part complementing each other.

To find out more about how we can help your business, click here