What is SEO in detail
Keyword Research
The entire process of search engine optimization that Switch Consultancy under takes has very strong roots in keyword research. Consider this, when you set up your business, you too will spent considerable amount of time studying your future competitor, the market or the competitive landscape.
In reality keyword research is really not that much different in principle. The only difference is, instead physical landscape and tangible products, it is now keyword. Each and every keyword is different, even a difference between “advice” or “advise” can have completely different competition and effectiveness.
The trick is really to understand, what do your consumer search for when on the search engine. Do you know what type of keywords they key in? How do you find out the volume of people who key in a certain search term? How would you find out other similar search term that someone one would search? What is the behavior pattern of this person who is searching, is he a ready buyer? Or is he only searching for information.
Consider too your competitor. How strong are your competitors online. Is their position entrenched in the search engines. Not all competitor are equal, some would be easy to knock off the rankings while others would cost you thousands to remove them. How do you identify their position in relation to yours and make that decision if you want to compete in that market?
These are only some of the fundamental questions that our experts constantly ask and research to find out. Without a firm understanding of your keywords and planning in advance. The internet marketer would plan to fail.
Web-Site Optimization and External Optimization
After detailed keyword research, Switch Consultancy would work closely either with your web-designer or we could take over the design and development.
Essentially, Switch adopts a holistic approach, while it is important to change codes, optimize menus bars among many other technical details it is also critical to observe user behavior in the web-site. This will ultimately lead to sales conversion or any other conversion that you would like to have in your website.
Optimization happens both on your website as well as outside of your web-site. Google has more than 200 over variables that it considers both on your web-site as well as other pages externally before it decides on how relevant you are on the search term.
As you can now imagine, such factors and variables are a closely guarded secret. And they change constantly, making it impossible to ‘reverse engineer” the search engine. What works today make not work in the next 1 year or 2 year. Such is the truth about internet business. Change is fast and furious.
And here is where Switch Consultancy marks our difference. Rather than resting on our laurels and tell you about our past success and some secret loop hole we found on search engines and how you can exploit it. We prefer clean white-hat strategy that will benefit both you and the end consumers in the long run.
We keep ourselves abreast of the latest development and constantly strive to break new ground in our techniques. As the search engines are ever evolving. So are we.